For the introduction of its new Aerio fastback Suzuki wanted to put in on big show, so that's exactly what we did in a television studio. The entire launch meeting was presented as a series of live TV shows including an SNL style newscast, a game show, talk show, awards program and much more, all driven by a live on stage band. Of course, the highlight of the day was the reveal of the cars as they came crashing through the back wall of the set.