Now that cell phones and other digital devices have reached significant market penetration levels, more and more people are using the wireless Web to help plan their social lives. And this goes far beyond looking up movie times.

Friendsunwired.com is an application that capitalizes on the burgeoning virtual community trend and takes it a step further. Our goal is to create a fully branded, not-so-exclusive club numbering in the thousands whose members are on a database containing their favorite activities, music, interests and other information about themselves. Nothing new there, perhaps, but suppose you could use this membership to meet new people, instantly locate groups of friends when you go out, and win prizes or get special deals when you attend certain clubs, schools, concerts, or other events.

We are currently negotiating with several prospective partners in the beverage, entertainment and hospitality industries to create a launch in the Toronto area. From there, the plan is to be able to expand nationally, and even internationally. With friendsunwired.com, we are poised to create and leverage a virtual community that adds real value to the social lives of members and the bottom lines of partners.