Enterprise Onsite Marketing

It usually starts at about 11:30 a.m. when the first employees start trickling down for lunch. They notice something fascinating set up in a corner of the cafeteria-inviting massage chairs, a relaxation area where they can listen to soothing music, an aroma bar, all set in an area of rattan mats, oriental lighting, and lush plants and trees. It's the Be Well With Bell "wellness oasis".

Soon the area is full of people checking out the blood pressure and body fat monitors, or measuring their skin elasticity. They are also checking out the great deals they can get on cell phones and Bell Mobility services-deals that ore only available to employees of their company.

This is the essence of Enterprise Onsite Marketing. We give employees of large companies an enriching experience, at their workplace, and an opportunity to take advantage of an exclusive offer on products or services.

For years now, progressive businesses have been promoting healthy lifestyle choices for their employees. The Be Well With Bell program helps reinforce these initiatives. For example, in addition to the onsite activities there is also Website where visitors can get tips on wellness in the workplace and take a Wellness Calculator test.

"Apart from sales, there is the added benefit of enhanced customer relationships," explains Wendy Bonacorso, Enterprise Sales and Communications Manager for Bell Mobility. "At Bell , we have something called a Customer Satisfaction Index. It's our customers' evaluation of how well we deliver on a host of measures including the added value we provide to their businesses. Our Be Well With Bell program has really helped to push those numbers up. It's exciting for all of us."