In a fiercely competitive industry like home services, superior customer service can provide a major competitive advantage. Direct Energy asked us to create a video that would present some core service principles in a new light. In other words, they didn't want to preach, they wanted to persuade. Our solution was to create an almost magical taxi ride featuring a cab driver full of personality, good humour and plenty of relevant tips as he gave us his take on the power of customer service. It's called A Passion For Customers and that's just what Direct Energy instilled with this program.