"Making Waves" on Direct Energy Television

In November 2004, 1,500 Direct Energy employees gathered at points across North America for "Making Waves," meetings that replicated all the excitement of a "live" television studio experience. An eclectic and entertaining series of original TV shows informed employees about the company's current strategic direction, built team unity and sense of mission and reinforced the importance of the customer experience to the success of the company.

See Also: Direct Energy: Home Services Meeting