As the lead sponsor of the Crystal Ball in support of the Reach for the Rainbow Foundation, BMW donates three vehicles each year to be auctioned off at the event. Naturally, they want to show off the vehicles to their best advantage. For several years we have created dazzling videos that are presented just prior to each vehicle going on the block. Using exquisitely photographed footage from Europe, combined with original soundtracks our goal is to get pulses racing as high as the tachometers. Incidentally, the vehicles almost always fetch a price higher than their retail value.