One of Canada's largest drug companies was introducing a new drug that allows patients to take control of their asthma. So we launched it with the theme Take Control. Five days at the spectacular Banff Springs Hotel featured intensive marketing and sales presentations, moving videos, humourous interludes, role play sessions, product knowledge testing, as well as plenty of offsite activities and the kind of outdoor fun that can only be had at one of the world's premier winter destinations - Banff.