7th Heaven for 7 Series
updated: 5/8/2002

BMW Launches New 7 Series to Toronto's Business Elite

There are only a select number of people who can afford to buy BMW's top-of-the-line 7 Series. So when a new model is introduced, these are the people they need to impress. Invisions helped long-time client, BMW Canada, make a lasting impression on Canada's business elite when they unveiled the new 7 Series at Toronto's prestigious Roy Thompson Hall.

The new 7 Series is all about performance and high technology so every element of the program was designed to reflect these elements. Guests knew they were in for a dazzling evening even as they approached-laser beams traced the sky, and giant "7"s shone on surrounding buildings. Inside they were treated to haute cuisine, specialty drinks, details of the new car displayed in high tech display cases, and a live performance by an orchestra featuring international recording artist and concert violinist, Mayumi Seiler. The highlight of the program was a segment where "dueling orchestras" combined high tech with classic performance to perfectly reflect the essence of the new 7 Series.

As one attendee wrote: "I have been to a lot of new automotive launches, galas and press parties in Europe and in the USA, but I have never experienced anything as spectacular as last night!"